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Graham Behavior Services

Website Redesign for Enhanced User Engagement

Graham Behavior Services believes in providing personalized care for individuals with undiagnosed behavior challenges to autism. Their team of qualified professionals practices evidence-based therapy to produce positive results.

Enhancing Graham Behavior Services’ website with a user-friendly design and vibrant brand identity.

Graham Behavior Services needed a website redesign due to their previous site being built on an unsupported theme. This project allowed us to introduce new features and enhance the educational components of the website. While they were already using LearnDash, it was limited to standard templates. We customized these components to provide a better learning experience. Additionally, we created a duplicate website for their sister brand, making stylistic changes to differentiate between the two sites.

Project Objectives
  • Build the website using a robust and supported tech stack
  • Enhance brand identity with on-brand design and layouts
  • Introduce more color for a friendly and engaging design
  • Customize LearnDash components for improved classes and workshops
  • Improve navigation and user flow for better functionality
  • Create a duplicate site for the sister brand with customized content
  • Use Elementor Pro for easy content management
Challenges
The project involved sifting through and organizing extensive content to improve page structure. Ensuring the design translated well to the Thrive at GBS website and improving call-to-actions to increase traffic and conversions were key challenges.
Solutions
Through careful planning and design, we strategized layouts, content, and design to ensure a solid development blueprint. We infused the brand identity, including a bright color palette, to create a lively and friendly browsing experience.
Results
The new GBS website significantly outperforms the previous one, with a 67% increase in total users and a 300% increase in key events such as workshop sign-ups, purchases, contact form submissions, and newsletter sign-ups.

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