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Small Footprint Travels

Transforming Small Footprint Travels’ Website for Mobile Engagement

Small Footprint Travels specializes in leading small-group tours to Southeast Asia, Latin America, and Morocco. Their tours are designed to offer immersive experiences in photogenic and off-the-beaten-path locations, focusing on local interactions and giving travelers time to discover sites on their own.

Showcasing stunning travel destinations with a mobile-first website design and improved user management.

Small Footprint Travels needed a website redesign after their previous theme became unsupported, causing critical backend functionality issues. As a travel company offering beautiful tours, their goal was to showcase breathtaking photography while ensuring the website was easy to manage and update, especially as their tours frequently change. Additionally, we optimized the website for SEO to improve search rankings and set up Google Analytics and Search Console for tracking performance.

Project Objectives
  • Use a vetted tech stack for compatibility and reliability
  • Make the backend easier to manage and update
  • Create templates for effortless addition of tour pages and blog posts
  • Improve mobile responsiveness for a better user experience on mobile devices
Challenges
The tour pages featured extensive text for each day of the trip, leading to cluttered layouts. We needed to present this information in a way that was user-friendly and engaging while maintaining readability on mobile devices.
Solutions
To manage large blocks of text, we implemented accordion-style sections, allowing users to expand and collapse detailed information as needed. Through careful planning and design, we strategized the content layout and incorporated updated typography and a refreshed color palette to align with the brand identity. The website was built with a mobile-first approach, ensuring it was optimized for mobile and tablet devices before scaling to larger screens.
Results
The redesigned website is better suited for mobile devices, which account for over half of Small Footprint Travels’ visitors. The website now showcases stunning travel imagery and is easier to manage with a visual page builder, making updates to tours and blog posts simple and efficient. The new design also supports future growth, with enhanced mobile responsiveness and a modern layout.

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