Birchwood Healthcare Partners

Revamping Birchwood Healthcare Partners’ Digital Presence

Birchwood Healthcare Partners specializes in selecting investment opportunities in senior housing and post-acute healthcare services, optimizing resident experiences through a high-quality, low-cost approach.

Enhancing user engagement and brand identity for Birchwood Healthcare Partners with a dynamic, interactive website.

During their rebranding process, Birchwood Healthcare Partners selected us to design and develop their new website. We infused the site with their brand identity, creating a distinct and consistent style using their typography and color palette. The website features entry animations and motion effects to enhance user engagement. We also implemented on-site SEO to align with Google’s best practices. We continue to provide ongoing hosting and management for Birchwood’s website.

Project Objectives
  • Better management and display of team members, including individual pages
  • Interactive map showcasing investment properties
  • Portfolio functionality for investment property display
  • Incorporate animations and interactivity to enhance user engagement
Challenges
Redesigning a complex chart that illustrated the various verticals of the company’s investments required in-depth graphic design to convey the information effectively.
Solutions
We researched advanced chart and diagram design and analyzed the complexities of the diagram’s content. After testing various chart types, we chose a circular diagram with several layers, offering a clear and visually appealing representation.
Results
The client provided excellent feedback on the redesigned website. Within the first three months post-launch, overall engagement and traffic increased by 35%.

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