Campbell Street Senior Living

A Comprehensive Redesign of Campbell Street's Website

Campbell Street Senior Living specializes in comprehensive management services for long-term care, skilled nursing, memory care, and assisted living communities. Located in the heart of the Midwest U.S., they are dedicated to the proper care and success of their residents.

Transforming Campbell Street Senior Living’s website with a user-friendly design and enhanced SEO.

As part of their rebranding process, Campbell Street Senior Living required a complete website redesign to update their layout and content. Transitioning from a Wix site, they needed a platform that showcased their portfolio, provided a career directory, and was easy to manage. We delivered a new website design aligned with their brand identity, optimized for search engines, and equipped with documentation for ongoing content management. Additionally, we continue to host and manage their website, providing ongoing support and improvements.

Project Objectives
  • Design a new website aligned with the new brand identity
  • Add a portfolio section with detailed portfolio pages
  • Create a careers page with job listings
  • Provide clear documentation for easy backend content management
  • Perform on-site SEO optimization, including keyword research and RankMath Pro setup
  • Include team member management with individual pages for each team member, featuring name, title, bio, and contact links
Challenges
With limited initial content and no media library, our team collaborated closely with Campbell Street to produce necessary content, including headlines, paragraph copy, and identifying stock images and other media.
Solutions
We assisted Campbell Street in content creation and media sourcing, using larger headlines and design elements to balance the lack of imagery. Our approach ensured a cohesive and engaging website that effectively conveyed their brand and services.
Results
The new website provides a robust foundation for Campbell Street Senior Living, allowing easy updates and additions of new content such as pages, landing pages, portfolios, team members, and more. This dynamic platform supports their ongoing growth and digital presence.

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