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Clear Path Asset Management

Redesigning CPAM’s Website for Optimal Performance

Clear Path Asset Management specializes in acquiring and improving real estate investments in Western North Carolina, focusing on delivering high-value, well-managed properties.

Transforming Clear Path Asset Management’s online presence with a modern design and enhanced SEO.

Clear Path Asset Management (CPAM) initially launched their website on SquareSpace but quickly outgrew the platform, necessitating new features and greater control. After undergoing a rebrand, CPAM needed a website redesign to reflect their new brand identity. Our team expanded their brand elements into fresh layouts and designs, conducted on-site search engine optimization (SEO), and provided ongoing hosting and management services.

Project Objectives
  • Redesign the website to align with the new brand identity
  • Restructure content to enhance UI/UX
  • Build out the portfolio with individual property pages
  • Organize and enhance the blog for better user engagement
  • Design a responsive custom map displaying properties and property information
Challenges
The project faced several challenges, including creating a layout that matched the new brand identity, dynamically displaying properties on a map and grid layout, uncluttering the navigation, and developing distinct user flows for target markets.
Solutions
Our solutions involved detailed website design, including wireframes and prototyping to align with the new brand identity. We expanded and organized the website content to establish clear user flows for each target audience. To avoid clutter, we introduced tabbed and accordion sections for toggling information. Additionally, we performed comprehensive keyword research and on-site SEO optimization using RankMath Pro. The backend was designed to be easy to manage for seamless content updates.
Results
The redesigned website led to overall improved analytics and tracking, faster website speed, increased traffic, and an enhanced SEO footprint with new pages, backlinks, and keyword optimization.

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