Foundy Street

Capturing Foundy Street’s Unique Vibe Online

Foundy Street is a collective of diverse talents, offering a space for collaboration, exploration, and creativity in Asheville. It’s a place to escape the everyday routine and engage with artists, retailers, and unique experiences.

Transforming Foundy Street’s digital presence with immersive design and interactive features.

After visiting Foundy Street, we understood the unique style and design perspective needed to translate its grungy graffiti walls, thriving small businesses, and skate park into its first-ever website. Alongside designing the new website, we created a property map, performed on-site SEO, and conducted keyword research. We also set up an analytics reporting system using Google Analytics and Google Search Console. We continue to host and manage the Foundy Street website and SEO.

Project Objectives
  • Add a detailed parking diagram
  • Create listings for all vendors
  • Implement an interactive map directory
  • Add events management and display
Challenges
The main challenge was driving foot traffic to Foundy Street by encouraging users to visit while providing useful information for visitors.
Solutions
We planned and shot new imagery for the website and built individual merchant pages with detailed information on their products and services. Tools like the map directory were established to promote and enhance the on-the-ground experience.
Results
Our work on the website has successfully driven more foot traffic to Foundy Street through the effective display and promotion of events and merchants.

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