Grove Arcade is a historic architectural landmark in downtown Asheville, completed in 1929. It represents the heart and character of the town, offering a rich history, ornate architecture, and an eclectic mix of shops and restaurants that immerse patrons in Asheville’s lifestyle and culture.
Our goal for the Grove Arcade website redesign was to tell the story of the on-the-ground experience using unique features and the new brand identity, creating an intimate experience that converts users into visitors. We equipped the website with a complete merchant directory featuring individual pages for each merchant, including visual guides such as a map directory and virtual walkthrough. Additionally, we implemented on-site SEO to adhere to Google’s best practices. We continue to host and manage the Grove Arcade website and SEO.
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