Mississippi Psychological Association

Revitalizing MPA’s Online Presence

MPA is a dynamic and growing organization with a strong membership base. Recognized in 1994 as the Outstanding State Association by Division 31 of the APA, MPA is committed to the promotion of psychology in both science and practice.

A Modern, Intuitive Website Redesign for Mississippi Psychological Association

The Mississippi Psychological Association (MPA) approached us to redesign their website to create a modern, responsive layout that aligns with their brand identity. We utilized a distinct theme style incorporating glass morphism and an expanded brand color palette to develop a complementary color scheme. Additionally, we enhanced their membership features and revamped the backend to simplify content management. A complete restructuring of the site’s navigation was undertaken to offer a more intuitive user experience, alongside the expansion and organization of their content, including call-to-actions and headlines. Leveraging their existing MembershipWorks setup, we redesigned these pages to deliver a customized, on-brand experience.

Project Objectives
  • Develop a mobile-responsive website
  • Improve UI/UX for better user engagement
  • Customize MembershipWorks pages
  • Reorganize and restructure content
  • Enhance brand identity on the website
  • Create an easy-to-manage WordPress backend
Challenges
The previous website had minimal content and a non-intuitive user flow, making it difficult to navigate, especially on mobile devices. The navigation and structure of member-focused pages were clunky and hard to use.
Solutions
We expanded and reorganized the content to streamline the user experience and ensure ease of navigation. Our UI/UX enhancements extended to the member-focused pages, where we customized MembershipWorks pages to reflect MPA’s brand identity. The backend was optimized for easier content management.
Results
The redesigned website significantly improved the member experience, with positive feedback from MPA’s members who appreciate the new features and the improved mobile experience. The transformation has empowered the organization with a modern, user-friendly online presence.

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