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Northpond Partners

Redesigning Northpond Partners’ Website for Scalable Growth

Northpond Partners focuses on identifying underutilized retail and mixed-use assets, repositioning properties in supply-constrained markets to attract a broad range of potential tenants.

Enhancing Northpond Partners’ online presence with a dynamic, scalable website and robust analytics.

Northpond Partners, a real estate investment firm, needed a website redesign due to their previous WordPress site using outdated plugins and themes. With significant growth and the need for easily manageable and updatable content, Northpond required a robust and scalable solution. Alongside the new website design, we created a property map, performed on-site SEO, and conducted keyword research. An analytics reporting system was set up using Google Analytics and Google Search Console. We continue to host and manage Northpond’s website.

Project Objectives
  • Develop an investment property portfolio with individual portfolio pages
  • List all team members with popup navigation
  • Implement an interactive map directory
  • Create an interactive virtual tour and history timeline
  • Improve search engine optimization
Challenges
The primary challenge was ensuring that the new website could support Northpond’s growth and remain easily manageable and updatable internally. Additionally, integrating the new design with existing functionalities and enhancing user engagement were critical.
Solutions
Through meticulous website planning and design, we strategized layouts, content, and design to ensure a solid development blueprint. We infused more of Northpond’s brand identity into the website design and created dynamic, interactive features to enhance user engagement. The site was built to be scalable, supporting Northpond’s ongoing growth and needs.
Results
Northpond now has a website that grows with them, featuring the necessary analytics reporting system to make informed decisions on website updates and improvements. The new design and functionality have supported their expansion and enhanced their digital presence.

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