Shoji Spa

Elevating Shoji Spa’s Digital Experience

Shoji Spa offers traditional Japanese bathing and soaking in salt tubs, along with spa-style seasonal showers, a natural setting with local sounds, and locally sourced spa products, including CBD salves and handcrafted signature soaps.

Enhancing Shoji Spa’s online presence with seamless booking integration and improved user experience.

Shoji Spa, a unique destination spa nestled on a mountainside near downtown Asheville, needed a website redesign to enhance user experience and streamline their operations. We focused on improving the page builder for easier management, implementing an online booking system for spa services, and organizing website content for better usability. Additionally, we optimized form routing to ensure messages reached the correct team members and integrated MailChimp to collect subscriber data.

Project Objectives
  • Improve the page builder for easier page edits and updates
  • Implement a spa system to allow online service checkout
  • Organize website content and structure to enhance user experience
  • Improve form routing to ensure messages are delivered to the correct team member
  • Implement MailChimp to collect subscriber data
Challenges
The main challenge was integrating Shoji Spa’s software and internal operations with the website to minimize bottlenecks in the conversion process.
Solutions
We created high-converting services pages with direct booking links to their spa software. Forms and routing automations were implemented to ensure messages were received by the appropriate team members, optimizing internal workflows.
Results
Our redesign resulted in a website that seamlessly integrates with Shoji Spa’s operations, showcasing their offerings and providing instant opportunities for users to book services online without needing to call.

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